For the latest Sport TV campaign, Shot and Cut Films collaborated with the creative agency Tux&Gill to produce a vibrant and humorous film to launch the 2023/2024 season. Directed by Filipe Correia dos Santos, the campaign features well-known figures from the world of Portuguese football, including Pedro Ribeiro, Cláudia Lopes, Miguel Prates, Pedro Henriques, Rui Rodrigues, and Ukra. The film showcases a playful atmosphere filled with summer vibes, football obsession, and lighthearted humor, effectively capturing the excitement of the new season.

The campaign’s energy and dynamic tone reflect the fun yet competitive spirit of Sport TV, and the film invites viewers to embrace the upcoming season with enthusiasm and passion for the game.