The campaign "SNS + Próximo" for the National Healthcare System (SNS) in Portugal for 2024 was produced by Shot and Cut Films, directed by Filipe Correia dos Santos, and creatively developed by Lola Normajean. The multi-film campaign aims to promote the positive aspects of the SNS and its services, focusing on improving public perceptions of healthcare, addressing the correct use of digital tools, and emphasizing the importance of people’s engagement with the system.

The films tackle issues such as combating misinformation, educating people about digital healthcare services, and inviting viewers to reflect on how they interact with the public health system. With a delicate, humorous tone, the campaign’s goal is to present healthcare in a more relatable, everyday context while highlighting improvements in the sector under the slogan "From good to better."

In addition to the films, Shot and Cut Films also handled the radio and outdoor content for this project. The series is a vital initiative for raising awareness around the SNS’s role in delivering quality care across Portugal