For the Periquita campaign titled "Modern Since 1850", launched in 2024, the focus was on blending the brand's rich history with its ongoing evolution, celebrating the wine's ability to stay contemporary since its inception. This campaign reflects Periquita’s legacy while highlighting its adaptability and global presence. It tells the story of a wine that has journeyed through significant moments in history, continuing to resonate in modern times. The campaign, created by Adagietto produced by Shot and Cut Films and directed by Filipe Correia dos Santos, uses a visual mix of vintage aesthetics and modern elements, effectively conveying the idea that Periquita has remained "modern since 1850."