Shot and Cut Films teamed up with Ok! Seguros and the creative agency Judas to produce a playful new campaign for Ok!Casa. Directed by Filipe Correia dos Santos, the campaign brings three short films that humorously explore the everyday “knockouts” that happen in our homes — from a ball smashing a mirror to accidents involving trees and candles. The films, shot in a boxing ring, serve as a metaphor for life’s small calamities, with the ultimate message that Ok! Seguros helps you recover from them effortlessly.

In this light-hearted campaign, Shot and Cut Films counted on the visual style captured by director of photography William Sossai. The films, which combine humor with a sense of resilience, are designed to reassure viewers that no matter the "punches" life throws, Ok! Seguros has you covered. Running across digital platforms, radio, and social media, the campaign invites customers to embrace life’s accidents confidently, knowing that Ok! Seguros will help them bounce back.

The campaign reflects Ok! Seguros’ simple and flexible insurance solutions for homeowners who want to feel protected against life’s unexpected mishaps.

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