McDonald's has just launched a new recruitment campaign directed by Filipe Correia dos Santos. The film adopts a fresh and dynamic tone, highlighting the opportunities available to McDonald's employees. With a creative blend of real footage and custom-made graphics, the film presents a unique and visually distinctive look.
This campaign, aimed at boosting recruitment for McDonald’s in Portugal, was produced in collaboration with Shot and Cut Films and TwentyFourSeven. The agency behind the concept was Com0n. The film was produced by Elisa de Paula, with Arlindo Camacho handling the cinematography. The combination of engaging visuals and compelling messaging reflects McDonald's commitment to providing growth opportunities for their employees in a creative and approachable way.