In a world still striving for true inclusivity, the importance of celebrating all forms of love is more urgent than ever. The Beauty of Becoming x Pride is a powerful campaign that honors the diversity and complexity of human experience, directed by Filipe Correia dos Santos in collaboration with Levi’s and Shot And Cut Films. The project was built on a simple yet profound question: “What would you say to your 14-year-old self?”
The film tells the heartfelt and inspiring stories of five young individuals who have bravely navigated their journeys of self-discovery and acceptance, carving out their own authentic paths. Through these narratives, the film highlights the resilience, growth, and transformation that shape each person into their truest, most genuine self.
The protagonists—Alex D’Alva Teixeira, Lola Herself, Tamara Alves, Ary Zara, and Isaac dos Santos (T Guys Cuddle Too)—bring their stories to life with emotional depth and vulnerability, creating a profound message of self-love and the beauty of embracing one's identity. It is a story of triumph, shedding light on the importance of living one’s truth, and the personal growth that emerges from embracing the complexities of who we are.
Through this film, Levi’s and Shot And Cut Films have once again demonstrated their commitment to celebrating individuality and promoting inclusivity, crafting a piece that is as much a tribute to personal journeys as it is a call to action for continued progress as a society.