For the 2023 Holiday Ops campaign for World of Tanks, director Filipe Correia dos Santos had the opportunity to reunite with Arnold Schwarzenegger, after working together on the 2022 campaign. Their collaboration once again brought a powerful cinematic vision to life, this time with the added excitement of Resident Evil star Milla Jovovich joining the cast.
The result is a moving and impactful campaign that blends emotion with action, perfectly capturing the festive spirit of Holiday Ops. For Filipe, working alongside Arnold again was a memorable experience, as they shared insights on the evolving film industry while creating a piece that is both emotionally engaging and visually dynamic. The film, which was shot in iconic locations such as Culver City Studios in Los Angeles and Warsaw, Poland, resonates with both fans of World of Tanks and movie enthusiasts alike.
The return of Arnold Schwarzenegger, combined with Milla Jovovich’s infectious energy, made this year’s campaign not only a continuation of their collaboration but also a testament to the deepening connection between the stars and the World of Tanks community.