The BP Ultimates campaign, directed by Diana Mendes, celebrates performance and efficiency, featuring renowned Portuguese motorcyclist Miguel Oliveira. The campaign focuses on showcasing the high-quality performance of BP's fuel, emphasizing its ability to go further with every fill-up. The key message is that choosing BP means getting the most out of each journey, with Oliveira serving as the perfect ambassador for this high-performance fuel. The campaign appeals to drivers who care about getting more mileage and value with every tank.
The collaboration also extends beyond Oliveira, with other notable figures featured in the campaign to further emphasize the theme of peak performance. You can already watch the 5 episodes online on BP's YouTube channel.
Imprensa de Hoje
.
