Shot and Cut Films, in collaboration with Tux & Gill, has launched the new BNP Paribas Portugal campaign, Dá Ritmo ao Futuro, in connection with the Rock in Rio Lisboa 2024 festival. The campaign uniquely portrays the rhythm of daily life at BNP Paribas offices, with the employees themselves becoming the performers. Their movements, interactions, and steps create a musical choreography that reflects the energy and harmony of the workplace.

Directed by Filipe Correia dos Santos, this vibrant film highlights the dynamic nature of the office environment, blending work with rhythm to showcase the creativity and synergy of the people behind the bank. The campaign, which will be featured during the Rock in Rio festival, perfectly captures the essence of BNP Paribas' approach to both work and music, celebrating the rhythm of everyday life in an office setting.