The Betclic campaign celebrating Sporting CP’s 2024 National Championship win was directed by Filipe Correia dos Santos and produced by Shot and Cut Films. This lively, humorous film creatively portrays the journey of the championship trophy, starting from the iconic "Tasquinha do Lagarto" — a beloved spot for Sporting fans — and making its way to the stadium, where the team's victory is formally celebrated. The campaign captures the playful connection between the club’s passionate supporters and their hard-won championship, blending humor with a deep sense of community and pride.

The film was part of the larger "Só No Futebol Português" series created by FunnyHow and was aired across various platforms, celebrating both the victory and the shared joy of Sporting CP’s fans.