Shot and Cut Films collaborated with Tux&Gill to create a powerful campaign for the Acreditar Association, which is dedicated to supporting children and young people with cancer. Directed by Filipe Correia dos Santos, the two films highlight the ordinary moments of family life, such as preparing a meal, and show how these seemingly mundane acts take on extraordinary meaning for families facing cancer.

The campaign emphasizes the life-affirming work of Acreditar Houses, which offer comfort, hope, and a sense of normality to those affected by cancer. By romanticizing these simple moments, the campaign beautifully illustrates the importance of the association’s mission to help families cope with the emotional and practical challenges of cancer treatment.

This heartfelt campaign aims to raise awareness of the crucial support provided by Acreditar, showing that even small, everyday experiences are precious in the face of adversity.